Build your base

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MEET THE EXPERTS

Monday, Dec 6th

Learn from our industry’s best of the best. Participate in the sharing of knowledge, wisdom and experience. Help grow your business. Feel the power of belonging to our Community.

Meet the Experts is consistently one of the most highly rated events at our annual CAPS convention. Each session is a fast-paced 20 minutes in length. Hosted by Tim Breithaupt, you will take part in 3 discussion rounds of 20 minutes each, virtually!

Meet our 2021 Experts!

Tina Varughese

The Business of The Business; Proven Business Strategies to Sustain and Grow your Business post-COVID

Tina has been the face of diversity and inclusion for over a decade. She has proven to be a very energetic, relevant and hilarious speaker. She was named one of Canada’s Top 10 Notable Speakers and has been featured on TSN and the Toronto Star. Tina will share her strategies that she implemented to remain relevant and relatable to grow her already rewarding speaking career:

  • How she revitalized her business model to remain relevant and productive
  • Why being a visionary outweighs being an expert who speaks
  • How to remain in-demand in 2022 in an industry that is constantly changing

Brian Lee CSP HoF

Fee Master; How to Set and Negotiate your Fees to Win More Business

Brian Lee is founder and CEO of Custom Learning Systems. For 37 years he has partnered with healthcare professionals speaking to over 380 hospitals across North America. He has spoken over 3,800 times and has been rated the number-one customer service speaker in the world. Brian knows a thing or two about negotiating fees.

Brian will share;

  • Unlock the mystery of how to negotiate the fees you deserve and stop leaving money on the table.
  • What to say and how to say it when clients are hesitant or reluctant.
  • Overcome client skepticism.
  • Create extraordinary value when the client pleads poverty

Lauren Pibworth

Lead Generation; Using Quizzes to Attract Quality Leads and Convert Leads into Customers

Lauren is founder and CEO of Pibworth Professional Solutions with over 10 years of experience supporting and coaching the careers of professional speakers. She creates smarter marketing campaigns and excels at managing your online presence that persuade decision-makers to say “yes” more often. To that end, Lauren will share how quizzes are the emerging trend and the benefits of creating quizzes for lead generation.

Key Takeaways;

  • Why use quizzes and how do they work
  • What makes a good quiz title
  • The “after-quiz” and how to leverage your quiz and inspire prospects to take action.
  • Quiz answers that resonate
  • Know who is responding to your quiz, decision-maker or an ally

Lois Creamer

Monetize Your Intellectual Property; Harness Potential Revenue Streams

Are you merely going to your office, hopeful for your next gig, or are you leveraging all your resources into your next success? Lois can help. For 23 years she has worked with speakers, consultants and trainers to fully monetize ALL their intellectual property. She is also the author of “Book More Business, Make Money Speaking”.

Lois will share;

  • How to leverage each speaking gig into more revenue opportunities
  • Discover the magic of “Aftercare” to create income opportunities and enrich client relationships
  • Utilize memberships groups and courses to expand your reach

Jason Reid

Advanced Storytelling Techniques; Five Steps to Creating Stories that Influence, Inspire and Educate

Jason Reid is a storytelling guru and is acknowledged as Canada’s story expert. For 10 years he has worked with speakers and entrepreneurs showing them how to influence audiences through powerful messaging and narrative techniques. The ability to tell a good story is one of the foundations of professional speaking. Jason will show us how to transform your old favorites so they’re fresh and effective for both live and virtual.

You will learn;

  • How to build stories strategically to ensure a powerful message
  • How to re-tool your story for a virtual audience
  • Use theatrical techniques to add believability and humour to make your story more magnetic and memorable

Greg Schinkel CSP

Is Your Speaking Business Relevant; Are you Post-COVID Competitive?

What was relevant two years ago may not be relevant in this redefined, unique market. More than ever customers set the rules of engagement and Greg will offer insights on how to honour that and remain relevant.  With more than 30 years of speaking/training experience Greg delivers an effective, informative blend of style and substance.

Greg will share;

  • How to adjust your message and content to succeed in 2022.
  • How to differentiate yourself and off-set the competition
  • Create a change-ready mindset and exceed customer expectations
Nathalie Plamondon Thomas

Nathalie Plamondon-Thomas

Tech Apps and Shortcuts to Elevate Your Speaking Business

Nathalie works with business people who want to find confidence and clarity to help unlock their full potential and make more money from their passion. She is a professional speaker who has learned how to embrace technology to transition her business to online learning and remain successful. Nathalie has quickly become the tech go-to-person among her peers and helps speakers save time and become more efficient. Nathalie will share proven tech tools she uses in her business that have helped simplify her workload for live and virtual gigs.

You Will Learn;

  • Quick Tips to Put Technology to Your Advantage
  • Use Technology as a Business Assist to Grow and Propel Your Speaking Business
  • Discover tech insights such as; Renderforest, Bonjoro, DocScan, Slidely and Screenflow

Lauren Sergy

Secrets of Persuasion; A Communication Essential to Convert More Customers

Public speaking and communication expert and author Lauren Sergy has helped thousands of people become more effective and more productive through skilled communication. For 10 years she has helped speakers amplify their persuasiveness and engage customers with renewed confidence and certainty. Lauren believes the ability to be genuinely persuasive is a key piece of any speakers toolkit. In her talk Lauren will divulge the secrets of persuasion to help forge a connection and deeper customer relationships.

You will learn;

  • Three core aspects of persuasion and when/how they show in your conversation.
  • The importance of the emotional sale and how to use it.
  • How a problem-solving approach to persuasion yields better results and repeat business.

Azadeh Yaraghi

Identify Your Unique Brand Promise; Get to the heart of your brand and differentiate yourself in a busy market

Your business has a brand but does it deliver on a brand promise? The more you can deliver on your promise, the stronger the brand value in the mind of your clients. Azadeh can help. Azadeh is a brand strategist, a #1 bestselling author and a thought-provoking speaker. She has 15 years of international experience building successful brands and earning several marketing awards.

You will learn;

  • How to write your brand promise that stands out in today’s noisy market
  • Discover the 7 major benefits of a strong brand promise
  • Stay brand competitive post-covid
  • Be a magnet……attract, attract, attract. It’s easier than you think.

Les Kletke

Is a Book a Wise Investment?

Les works exclusively as a book coach and has more than 20 years of professional speaking. He knows our business. Les has coached people across North America and abroad through the process of writing, and publishing their books. He has written eight of his own books, ghost written numerous others and coached several fellow CAPS members to put their intellectual property in book form. He shares the benefits of a book and several do’s and don’ts of marketing your masterpiece. Les says, “I’ve made the mistakes so you don’t have to”.

You will also learn;

  • What has COVID done to the book industry and will it survive
  • What has changed in the print world and have costs changed
  • Do I have enough material for a book

Lisa Braithwaite

Micro Presentations with Macro Impact; Adapt to the Emerging Trend of Abbreviated Presentations

Lisa Braithwaite is on a mission to help purpose-driven businesses build visibility, credibility and increased reach through engaging presentations. She is an experienced certified virtual presenter and is known for her unique, engaging approach to presentation skills training. Lisa suggests virtual requests are shrinking from approximately 45 – 60 min to 10 – 15 min. Micro-presentations are unique and require careful preparation and a well-rehearsed timeline. To that end, Lisa will show how to leverage the power of micro-presentations for a concise, crisp, and compelling presentation.

You will learn;

  • How to get Clear on Your Presentation’s Purpose
  • How to design a clear, concise structure that resonates with your audience
  • Determine your most critical core learning points and deliver macro impact.
  • Micro-presentation fee guidelines

REGISTER NOW AND ADD TO YOUR CALENDAR

 

If it seems your business looks different from week to week, you are not alone. The world of speaking is changing at breakneck speed, and the use of technology in your speaking business is here to stay.

Download your free copy of the Top 10 Tech Trends you need to know about if you are in the speaking business – and find out if your business has what it takes to grow and thrive.

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